Do organic keyword rankings matter anymore?

The article discusses that in the present day your rating and reputation on YELP or Trip Advisor are taking over the need to spend on organic search words. The main reason is these are micro/niche communities of many users that have similar interests - therefore they are more trusted than a simple google search. 

     It baffles me that people still don't know the difference between paid and organic ads and many times they blend together. The article talks about how for commercial queries they even have 4 paid spots which makes it less likely that someone clicks on an organic ad. It talks about the "Free snippets" that don't even require to click on any link but still use a calculator or currency converter. 

It's clear that there are many factors that are making organic SEO not the only thing to worry about for a company as they focus on attracting new clients.. .Having said that there are enough benefits that organic keyword rankings won't go away anytime soon.

If you'd like to read the full article please see the below link:

http://searchengineland.com/organic-keyword-rankings-matter-anymore-267885