Research shows it is much easier to
rank for long tail keywords than for more common keywords. Another benefit for focusing
on long tail keywords is that, although these keywords are used less in search,
the visitor that finds your website using them is more likely to buy your
service or product. Also, the longer and more specific the search terms are,
the higher the chances of conversion are.
There’s no reason to fear long tail
key words that resembles a sentence or two. People’s search habits are
changing. With mobile use exploding, rather than using their fingertips to
search people are speaking their searches in the their phones assistance
programs like Apple’s Siri, Google Now, Amazon’s Alexa, MS Cortana, and more.
As people use voice search
functionality, they’re changing the keywords they use. Instead of searching for
“hand bags” when looking for a new bag, a voice searcher might say “Where can I
order a handbag that’s made without animal cruelty and free ships in 3 days?”
This is a natural language search which has accelerated the trend toward longer
keyword phrases being used to perform searches. Short, generic keywords still
dominate in that each one generates a lot of traffic, but the trend is downward.
This opens more promising opportunities
for organizations that targets niche markets. One way to take advantage is to
include a clear mission statement in the SEO strategy. These words should be
central in the long tail keywords you aim your website to rank for. People
using the terms of your mission and finding your website will be relatively
small in volume, but these people do have the highest chances to buy your
product or to become regular visitors.
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