The super bowl is this weekend and it is known for the price advertisers pay for commercials. This year is expected to be no different but the diversity in media has made many avenues of communication more relevant. Because many more people stream online, online ads have become more relevant. Multi platform strategies are also more important, with Pepsi planning to engage in all fronts including Snapchat. I think what is most interesting is there will be some element of live content included. With the decline in TV viewership and the increase in streaming and other ways to consume media including football, the landscape for super bowl advertising could change drastically over the next several years.
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