Digital Marketing Tools Cheat Sheet

In lieu of the upcoming strategic marketing report project, I thought it would be a good idea to write a blog post summarizing all the available tools we learned in class and the ones I scoured from the internet.

The tables below are are categorized by the digital channel and organized by the questions that the tools help to solve.

Search

Questions	Tools	Notes
Which popular keywords that are relevant to my product? How often is my product searched compared to the competitors? How does a keyword fare in different geo-location?	Google Trend	FREE – No sign up required
What are some of the factors that impact SEO performance?	SEO Periodic Table
How do I select proper keywords for my SEO?	http://www.keyword.io https://ubersuggest.io http://mergewords.com https://moz.com/explorer	These sites aids in filtering the relevant keywords for your product Once you have selected all relevant keywords, testing and iteration is still necessary
How do I find out the link relationships between web pages? What are my competitors’ links?	Mozbar Open Site Explorer	Note that Mozbar toolbar is only for Chrome
How does my competitor manage their keyword density to optimize SEO?	http://tools.seobook.com/general/keyword-density/
How can I analyze my competitors’ SEO strategy?	SEMRush	FREE – limited functionality See free access details in: https://www.semrush.com/blog/what-can-i-do-with-a-free-account-from-semrush/

   

Display Ads

Questions	Tools	Notes
What are the competitors’ display ads and which sites the ads are on?	Moat	Moat is a search engine to show brands’ display ads FREE – No sign up required
Where to find examples of good (and proven) display ads?	Sizmek's Showcase	FREE – to look for examples
Where to find examples of good (and proven) rich media ads? What kind of engagement can we expect for a given rich media ad? What should be the baseline?	Rich Media Gallery Rich Media Gallery Benchmark	FREE – No sign up required
Which sites should the display ad be posted?	Google Display Planner	How to Videos

Email

Questions	Tools	Notes
How do I create a marketing email? Is there an easy template? Can I perform A/B testing on the marketing email? How do I track the email marketing performance?	https://buildfire.com/email-marketing-tools/	The site lists 22 different email marketing tools for small business Most tool offers free plan with limited number of contacts and email

Social Media

Questions	Tools	Notes
What are people talking in social media for a given topic? Which social media channels are most active on the topic? Who are talking the most about the topic? What is the sentiment analysis on the topic?	Social Mention	Social mention is a real-time social media search engine FREE – No sign up required
Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?                   Find and connect with new influencers in your niche.                    Use super-actionable visualizations to compare your social graph to others.	FollowerWonk by Moz	Twitter’s analytics tool FREE – Twitter account required
Monitor and track hashtag performance Monitor twitter account Discover influencers on your brand	Keyhole	Twitter’s monitoring and tracking tool FREE – 3 day trial period. Sign up required

Mobile Advertising

Questions	Tools	Notes
How does your web page look in different devices? Is your web page mobile – friendly?	MobileTestMe Google's Mobile-Friendly Testing Tool	FREE – no sign up required
Where does the traffic come from? Mobile or Desktop?	Google Analytics	FREE
How do I measure the effectiveness of mobile ad spend? How do I boost app store discoverability and download rate?	Tune	Various pricing model

I hope this summary will aid the project and future digital marketing endeavor. Best of luck and Happy July 4^th!

Sources:

https://www.semrush.com/blog/what-can-i-do-with-a-free-account-from-semrush/

https://buildfire.com/email-marketing-tools/