Sunday, July 02, 2017

Digital Marketing Tools Cheat Sheet

In lieu of the upcoming strategic marketing report project, I thought it would be a good idea to write a blog post summarizing all the available tools we learned in class and the ones I scoured from the internet.

The tables below are are categorized by the digital channel and organized by the questions that the tools help to solve.

Which popular keywords that are relevant to my product?

How often is my product searched compared to the competitors?

How does a keyword fare in different geo-location?

FREE – No sign up required
What are some of the factors that impact SEO performance?

How do I select proper keywords for my SEO?

These sites aids in filtering the relevant keywords for your product

Once you have selected all relevant keywords, testing and iteration is still necessary
How do I find out the link relationships between web pages?

What are my competitors’ links?

Note that Mozbar toolbar is only for Chrome
How does my competitor manage their keyword density to optimize SEO?

How can I analyze my competitors’ SEO strategy?

FREE – limited functionality

See free access details in:
Display Ads
What are the competitors’ display ads and which sites the ads are on?

Moat is a search engine to show brands’ display ads

FREE – No sign up required

Where to find examples of good (and proven) display ads?

FREE – to look for examples
Where to find examples of good (and proven) rich media ads?

What kind of engagement can we expect for a given rich media ad? What should be the baseline?

FREE – No sign up required
Which sites should the display ad be posted?

How do I create a marketing email? Is there an easy template?

Can I perform A/B testing on the marketing email?

How do I track the email marketing performance?
The site lists 22 different email marketing tools for small business
Most tool offers free plan with limited number of contacts and email

Social Media
What are people talking in social media for a given topic?

Which social media channels are most active on the topic?

Who are talking the most about the topic?

What is the sentiment analysis on the topic?
Social mention is a real-time social media search engine

FREE – No sign up required
         Dig deeper into Twitter analytics: Who are your followers? Where are they located? When do they tweet?
        Find and connect with new influencers in your niche.
         Use super-actionable visualizations to compare your social graph to others.
Twitter’s analytics tool

FREE – Twitter account required
Monitor and track hashtag performance

Monitor twitter account

Discover influencers on your brand
Twitter’s monitoring and tracking tool

FREE – 3 day trial period. Sign up required

Mobile Advertising
How does your web page look in different devices?

Is your web page mobile – friendly?

FREE – no sign up required

Where does the traffic come from? Mobile or Desktop?

How do I measure the effectiveness of mobile ad spend?

How do I boost app store discoverability and download rate?
Various pricing model

I hope this summary will aid the project and future digital marketing endeavor. Best of luck and Happy July 4th!


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