Thursday, July 06, 2017

The Best New Type of Content to Support a Product Launch: A HubSpot Experiment

The article discusses HubSpot’s testing on hypothesis on product marketing content and organic traffic. I have found this especially relevant to our current digital marketing group project. The post discuss about the initial spike in the number of visits to the website when the first email campaign, social media and blog entries are posted and sent out.  However, most companies want to generate long-term traffic and consumers to continue to visit the product website over time.

It mentions an important point that the companies should not post content just to generate short term visits to the websites. The post brought out an important question that the companies should ask, which was “Will this (content) still be relevant in a year?”. Digital marketing should also incorporate the company’s overall short term and long term strategies so that the contents that the company posts on blogs/social media/email communications will be reflective of the strategies. Also, creating evergreen content that users and consumers can engage consumers in a long run and generate organic traffic growth.

I also found following advertising ROI calculator that maybe helpful for our classmates:

Article link:

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