Instagram has recently launched a new look for its profiles.
In particular, the new look seems to enhance a more effective digital social media luxury brands experience. Indeed, as mentioned from the article linked at the end of the post, luxury marketers seems to be benefitting from this new profile layout by reaching a wider demographic of users.
According to Brittany Mills (director of client services at B Culture Media, Atlanta), “Instagram gives brands the opportunity to truly show their character and bring customers into their lifestyle”.
Even more impressive, according to Melissa Ptasienski (digital marketing manager at Acquity Group, Chicago) “[...] users are 40 percent more likely to engage with brands that post pictures over any other form of media”.
As a matter of fact, many luxury brands like Armani, Boucheron and Burberry have already adopted the new profile.
In my opinion, the killer characteristic of Instagram in driving larger user reach for luxury brands is the way it engages users: pictures. Brands can communicate their identity through them and speak to their audience in very direct and effective way, enhancing a very sensitive sharing of this identity.

Link: www.luxurydaily.com/instagrams-new-look-captivates-users-and-helps-brands/