Smartphones: Key Shopping Tool for Millenials

Millenials, consumers from 18 to the early 30s, consider price as the most important factor when choosing a brand. As stated by eMarketer, 87% of this target group answered that "Item Price" was a determining aspect for brand selection.




The other relevant piece is that 61% of Millenials use their smartphones to check prices online while shopping at the grocery's, according to a study by Sprint. The Walmarts and Targets should take special notice and take full advantage of this, building their mobile online platforms in order to keep Millineal shoppers within their world. For example, if they recognize that a shopper is checking prices online inside a store, they should be able to match the best one to make that purchase happen there. Opportunities are out there; now it's time for retailers to seize them, whether it's in their brick and mortars or their online stores.
Read the complete article