A recurrent topic for e-marketers is how to quantify the impact of marketing actions through social media. Of course, the number of comments shared by customers on a brand’s wall or the quantity of thumbs up are a good indicator of how good a brand is at engaging with customers. But this engagement does not necessarily translate into incremental sales.
Today, with the development of social sales and our better ability to track online sales originated by social media, it becomes possible to assess their real impact. And it is big! By 2015, 50% of e-commerce will occur through social media. The following infography provides interesting metrics about the use of Facebook by companies and how more likely their fans are to be regular customers and faithful brand’s supporters. It also gives a good idea of the huge potential that social commerce represents.
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