At the beginning of semester, we briefly mentioned the website RetailMeNot which gives you coupon codes that can be used on retailers’ website when purchasing something online. Apparently, they noticed a growing number of people where connecting to their website through their mobile device which gave them the idea of launching their own app.
This app will be able to leverage your localization information and send you notifications for coupons when approaching a retailer’s store. This way, customers shopping in malls will have instant access to dozens of coupons that are relevant to the brands surrounding them and this is likely to increase their average shopping expenses.
Retailers just start thinking about how to leverage the incredible power of geo-localization through Mobile. I believe this is a powerful way to do it and this gives a real incentives to people for entering into a store.
1 comment:
Thanks for the heads up Thomas! I just installed the app and this is definitely more convenient than the website for people on the go looking for a coupon.
Post a Comment