The days of renting audiences from large media companies are coming to an end. There have been two waves in digital marketing: the first where companies invested heavily in their websites and display ads; and the second where companies invested heavily in social media. The third wave is approaching, where companies will build audiences by driving them to a central hub via content marketing.
http://www.hardknoxlife.com/2012/06/21/why-are-brands-still-renting-audiences/
http://www.hardknoxlife.com/2012/06/21/why-are-brands-still-renting-audiences/
No comments:
Post a Comment