The 5 Most Common Analytics Mistakes

Most digital marketers need to spend a great deal of time analyzing the data they collect to ensure that they are employing the most effective strategies.  However, there are some potential pitfalls in this area.  5 common mistakes, according to this article, are:

1. Insufficient investment in tools/infrastructure
2. Messy/bad data
3. Ignoring complexity (and subsequently arriving at incorrect conclusions)
4. Actionability (toward your business goals)
5. Difficulty achieving political alignment with analytical findings

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