Monday, November 12, 2012

Nielson buys SocialGuide

Nielson acquired SocialGuide, a social TV data provider for over 30,000 programs on US TV channels. The acquisition signifies Nielson's continued interest and expansion into social media. SocialGuide will be folded into the NM Incite practice at Nielson, which is a joint venutre between Nielson and McKinsey. NM Incite will have the capability to track and establish the industry standards in social media TV as the space continues to grow.

Link to article: http://www.mediapost.com/publications/article/187068/nielsen-buys-social-guide-extends-social-tv-data.html

Check out SocialGuide:  http://www.socialguide.com/

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