Not only have brands chosen Twitter to engage with their consumers... they are not choosing it to engage with their own agencies! Starwood Hotels' Aloft Chain conducts an agency review process via Twitter, where contesting agencies have to answer questions that you would normally hear in pitch meetings in 140 characters or less. Say goodbye to Don Draper's pitches over extensive dinners, now agencies have to be quicker, smarter and more creative than ever to compete in public forums for new accounts.
To read more about this new twist to social engagement follow this link: http://adage.com/article/agency-news/hotel-chain-aloft-conducts-agency-review-process-twitter/238358/
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