This article talks about the upcoming Wii U launch and Nintendo's surprising strategy. The company is focusing its efforts on social media marketing. Currently, you can find the commercial on Facebook and YouTube. The ads haven't hit television yet, but they soon will. It's interesting that Nintendo decided to use social media as its first channel to promote the Wii U. I think it shows how integrated social media has become in the lives of consumers.
The article also talks about how Nintendo is hoping for some free press. The company assumes that consumers will take home videos, which may go viral similar to "Why every guy should buy their girlfriend Wii Fit". (I don't know how appropriate this video is so if you want to watch it, look on YouTube or use the link in the article)
http://allthingsd.com/20121102/ahead-of-wii-u-launch-nintendo-shows-how-u-will-play-next/
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