As we start working with our start-ups to come up with a digital and social media plan, one of the questions to think about is whether Facebook is a good platform to advertise. The next articles explains the challenges that Facebook has posed to marketers (brand managers, agencies and media buyers) and gives 3 tips to create a successful FB strategy: agree on one technology for managing FB presence, create shared objectives and rethinking the definition of success (think engagement rather than plain ROI).
http://adage.com/article/digitalnext/holding-back-ad-growth-facebook-marketers/238120/
No comments:
Post a Comment