Pincus tries to turn around Zynga's sinking stock price

The Wall Street Journal reported the lengths that Zynga CEO Mark Pincus is going to to figure out a way to save his company, whose stock price has fallen from a high of $14.69 to $2.21 currently. He's taken on Bill Campbell, an Apple board member, as an advisor among others, shifted around his own management team, working on his own communication skills, and trying to position his company to be more mobile-oriented, an area that has typically been a weakness for Zynga. Still, many of the company's online games have failed to capture consumers recently, and hasn't received the backing of Facebook as Facebook has promoted other online gamers and has served as a roadblock to consumers discovering Zynga's new games.

Pincus took Zynga public last year with a valuation of $9 billion, which has now fallen to a market cap of $2 billion. This trend, along with the downward trajectory of Facebook's and Groupon's stock prices, really underscores how difficult it is to stay on top of the curve in an industry that is so vulnerable to rapid changes in consumer behavior and social technology usage.