HubSpot, a company that helps small to medium sized businesses with their online marketing and social media marketing strategy via "inbound marketing," raised $35 mm from investors in its latest funding round. The funds will help the company hire additional employees and open a Dublin office. This round of funding brings the total funding since inception to $100 mm (the company was founded in 2006).
HubSpot has been growing rapidly as social media becomes ever more pervasive in company marketing strategies. The company sells software subscriptions to over 8,000 customers. Its marketing platform allows companies to deliver more personalized messages to current and prospective customers. Revenues increased to $60 mm from $29 mm in 2011.
http://www.boston.com/business/innovation/2012/11/05/digital-marketing-firm-hubspot-raises-million-latest-funding-round/6YVV1eUW3A5BlDtPlDjJoK/story.html
-Linda Lou
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