Millennials Sharing Mobile Offers

Millennials are increasingly sharing deals and offers they like via their phones.  This creates a "mobile sharing effect" where an offer creates ripples far beyond what marketers initially imagined.  Marketers must take this into consideration and tailor their message when building campaigns, so that it allows for easy sharing via mobile platforms.  Mobile is now a viable purchase path.

http://www.mediapost.com/publications/article/187041/gen-c-ready-to-click-and-share-mobile-offers.html?edition=53412