Last week, NYC-based startup Percolate raised a $9m series A venture round to build out both its sales and engineering teams. Percolate's software helps brands decide what content to share on social media sites.
The company has ~30 Fortune 500 customers and charges $10,000 per brand per month for its software.
The status quo is that CMOs and social media / brand managers have to create content for social media sites based on their own expertise, experience, and instincts. When that person leaves the organization, the brand's social media capability is hindered. Percolate's software helps systematize the process of generating content for social media outlets, so that creating content is not as dependent on key personnel.
Percolate works by finding relevant content on the web and sharing it with brand managers via an online dashboard. The managers can then quickly and easily comment on the content and share it across the brand's different social media outlets.
The founders of Percolate believe that brand managers will soon be required to produce 40-60 pieces of content each day on platforms like Twitter, Facebook, Pinterest, Tumblr, LinkedIn, etc. Percolate's software is supposed to help brand managers 1) come up with what to share and 2) facilitate distributing the content across platforms.
I think this is a very interesting NYC start-up - high momentum and in a very cool market. I wonder if it will get acquired in a year for some preposterous valuation. I might try to get a job here.
http://allthingsd.com/20121114/twitter-tutorials-for-10000-a-month/
http://www.fastcocreate.com/1679997/how-percolate-helps-brands-like-amex-and-ge-become-always-on-content-publishers
1 comment:
I met with them this summer and ran through a product demo. It's a pretty powerful tool that also draws on interest/social graphs to help identify relevant content. I recommend signing up for their Daily Brew email.
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