Saturday, November 03, 2012

Retailers Market Storm Discounts Online


Some consumers were turned off by retailers offering shopping discounts online during Hurricane Sandy.  As the Huffington Post reports, stores including American Apparel, Gap, and Urban Outfitters offered storm promotions.  American Apparel asked shoppers to enter the promotional code “SANDYSALE” at checkout.  Maybe not surprisingly, some found this to be quite distasteful.  Forbes shows a tweet of one consumer who has vowed to never shop at the store again and encourages others to do the same.  The publication points out though that this increased exposure for the consistently controversial brand may not be such a bad thing.  For the others, the exposure may not be as beneficial.

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