I imagine many of us will recommend to our client's that they post on Facebook and Twitter, etc. But really, what makes these tactics effective? Simply being present doesn't mean that these vehicles are going to drive traffic or sales for you. This is a great short article on some tips for microblogging:
http://smartblogs.com/social-media/2012/10/29/getting-microblogging/
I think at least some of these are worth mentioning in any content strategy/digital strategy recommendation. A key one that many less tech-savvy people may not know is #6 Utilize link-shortening sites. Small tips like this can go a long way when you're only allowed to use a few characters. . .
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