Netflix Dominates Web Streaming During Prime Time

According to a report by Sandvine Inc., U.S. households have more than doubled their monthly internet use over phone and cable lines in the past year, consuming the equivalent of 81 hours of downloaded video. Netflix increased its dominance of the online viewing market by capturing 33% of prime-time web viewing based on internet traffic in September, beating Amazon.com, Hulu.com and HBO Go by a multiple of at least 18. Netflix CEO Reed Hastings said on October 23 that despite more competition, many of his 30 million customers continue to watch more thanks to a mix of "better exclusive content, better member experience, and a clearer brand identity." It will be interesting to see if Netflix can keep this up!

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