Search optimization without really using SEO

This article discusses how some companies over-optimize their website with techniques such as adding too many backlinks or not diversifying the links enough.  Unbeknownst to the site owners, this can be more harmful rather than helpful.  Thus, the author recommends a few useful tips on how people can enhance their search results by focusing on strong content, social media channels, blog postings and more.

The advice given in the article may also be useful as we work with our respective companies for our final project.

Enjoy!

http://www.entrepreneur.com/blog/224885?cam=Dev&ctp=PopRightMod&cdt=6&cdn=224885