Driving Sales Through Social Media

This may be a good lead-in for our class this evening.  The article discusses how different social media channels are useful for different customer acquisition purposes.  Facebook is decent for brand-building purposes but not particularly useful for actually making sales, while LinkedIn may be a more natural fit for this goal.  The bottom line, though, is that promotions through any of these media may be effective if they are appropriately targeted and executed.

http://www.entrepreneur.com/blog/224898