Sunday, November 11, 2012

Q&A: What It Was Like Designing Banner Ads for Obama

Interesting interview on how Obama's banner ad designer went about creating more than 70 display ads for the 2012 campaign. Al Rotches talks about the shift in political campaigns budget towards digital, as well as what is like to work non stop during a campaign year and making Joe Biden look cooler.

For more follow the link:

http://adage.com/article/campaign-trail/q-a-designing-banner-ads-obama/238242/

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