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A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Sunday, November 11, 2012
Q&A: What It Was Like Designing Banner Ads for Obama
Interesting interview on how Obama's banner ad designer went about creating more than 70 display ads for the 2012 campaign. Al Rotches talks about the shift in political campaigns budget towards digital, as well as what is like to work non stop during a campaign year and making Joe Biden look cooler.
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